CURRICULUM VITAE
Personal Details :
Name : Da’I Hudaya
Current Address : Jln. Albaidho 1 Gg makmur 1 Rt 007/06 No 41 Lubang Buaya Jakarta Timur
Phone : 0856-17-234-456 / 021-8404843
E-Mail : Masday_ojan@yahoo.co.id
Date of Birth : December 08 , 1986
Place of Birth : Jatinegara, Jakarta Timur, Indonesia
Sex : Male
Marital Status : Single
Nationality : Indonesia
Educational Background :
School Place Period
Elementary School SDN 09 PAGI 1993 – 1999
Junior High School Islamic Boarding School of GONTOR Ponorogo. Jawa Timur 1999 – 2001
Senior High School Islamic Boarding School of GONTOR Ponorogo. Jawa Timur 2002 - 2004
College Gunadarma University 2006 - S1 – Economic Management GPA :
Individual :
1. Hobbies : Reading, Friendship, sport, movie, music
2. Professional and hard worker & can use Ms. Word, Ms. Power Point, and Ms. Excel
Depok, February 26th 2010
Da’i Hudaya
Rabu, 10 Maret 2010
Active Passive Sentence
Active (Simple Forms)
Simple Present I drive
Simple Past I drove
Present Perfect I have driven
Past Perfect I had driven
will-future I will drive
Future Perfect I will have driven
Conditional I I would drive
Conditional II I would have driven
Active (Progressive/Continuous Forms)
Simple Present I am driving
Simple Past I was driving
Present Perfect I have been driving
Past Perfect I had been driving
will-future I will be driving
Future Perfect I will have been driving
Conditional I I would be driving
Conditional II I would have been driving
Passive (Simple Forms)
Simple Present I am driven
Simple Past I was driven
Present Perfect I have been driven
Past Perfect I had been driven
will-future I will be driven
Future Perfect I will have been driven
Conditional I I would be driven
Conditional II I would have been driven
Passive (Progressive/Continuous Forms)
Present I am being driven
Past I was being driven
Present Perfect ¹ I have been being driven
Past Perfect ¹ I had been being driven
Future ¹ I will be being driven
Future Perfect ¹ I will have been being driven
Conditional I ¹ I would be being driven
Conditional II ¹ I would have been being driven
Simple Present I drive
Simple Past I drove
Present Perfect I have driven
Past Perfect I had driven
will-future I will drive
Future Perfect I will have driven
Conditional I I would drive
Conditional II I would have driven
Active (Progressive/Continuous Forms)
Simple Present I am driving
Simple Past I was driving
Present Perfect I have been driving
Past Perfect I had been driving
will-future I will be driving
Future Perfect I will have been driving
Conditional I I would be driving
Conditional II I would have been driving
Passive (Simple Forms)
Simple Present I am driven
Simple Past I was driven
Present Perfect I have been driven
Past Perfect I had been driven
will-future I will be driven
Future Perfect I will have been driven
Conditional I I would be driven
Conditional II I would have been driven
Passive (Progressive/Continuous Forms)
Present I am being driven
Past I was being driven
Present Perfect ¹ I have been being driven
Past Perfect ¹ I had been being driven
Future ¹ I will be being driven
Future Perfect ¹ I will have been being driven
Conditional I ¹ I would be being driven
Conditional II ¹ I would have been being driven
Senin, 01 Maret 2010
The Marketing Mindset: How to Engage Yours
FREE MARKETING RESOURCES
The Marketing Mindset: How to Engage Yours
By M. Michelle Poskaitis, CEO, Originations Marketing LLC
Strategic marketing is at once a business philosophy and a practical discipline of management pervading every function of the organization with a focus on the customer and the world in which they live. It requires clear understanding and articulation of the past and present as well as a forecast of what might happen in the future.
Strategic marketing is characteristically “outside-in,” meaning that your attention originates with the customer, not the organization, ultimately helping you to create products, services, and experiences to ensure an ongoing, satisfying relationship between the two.
For decades, the four Ps—product, price, place, and promotion—have served as the framework for effective marketing management. The blend of these four variables resulted in a marketing mix to form the basis of an organization’s marketing initiatives. The four Ps are:
Product: products and services an organization produces and sells (because it can);
Price: the amount charged (to cover costs and make profit);
Place: where the organization distributes products or services (because they are the easiest and cheapest places to do so); and
Promotion: what the organization says about the product or service (to the masses whenever, wherever, and however they want).
This framework evolved some 40 years ago, in an age of consumerism characterized by caveat emptor—let the buyer beware.
Today, organizations need to adopt the four Cs—customer, cost, convenience, and communication—in framing strategic marketing initiatives to achieve organizational objectives. Coined by Robert F. Lauterborn, co-author of The New Marketing Paradigm: Integrated Marketing Communications (NTC Business Books, 1997), the four Cs encourage us to operate our organizations from the customer’s perspective. Lauterborn advises the following:
"Forget product. Study consumer wants and needs. You can no longer sell whatever you can make. You can only sell what someone specifically wants to buy.
Forget price. Understand consumers’ costs to satisfy their wants or needs.
Forget place. Think convenience to buy. Finally,
Forget promotion. The word is communication.”
Lauterborn’s approach isn’t a marketing fad. It’s a fundamental shift in management philosophy and practice, primarily in response to dramatic changes in how people decide to purchase. So, while the product or service is an essential ingredient, it’s pointless without a customer. Pricing affects profits, but only to the extent that the customer will buy at your price points. Therefore, your pricing needs to consider cost recovery as well as the customer’s intellectual, emotional, and sensate response to paying the sales price.
With the Internet and increased competition, availability of comparable products and services is infinite. How convenient do you make it for customers to acquire your products or services? Are your publications available on your Web site, at your annual meeting, and from other sources?
Fifty years ago, mass marketing worked. Promotion focused on mass distribution of the same message. Since then, consumers have grown up in a culture pervaded with media. Today, old and young alike are inundated with advertising messages. Like any long-term relationship, two-way communication is essential. In today’s economy, it’s too easy for customers to take their dollars elsewhere.
Successful marketing is not a random phenomenon. People who consistently win aren’t lucky; they make it happen. In addition to being creative, strategic marketing requires you to be:
Analytical. You must find, face, and act on the facts and logical assumptions of the market environment; target audience; available budget; and other opportunities, limitations, and resources that converge to form your organization’s present reality. You’ll also need to experiment and embrace the lessons learned from each success and failure.
Collaborative. Marketing is an integrated business discipline that affects and requires input from every area of your organization. You cannot do effective marketing alone. Whether your organization operates a centralized or decentralized marketing department, those responsible for the marketing function need the wisdom, resources, and cooperation of all stakeholders—especially co-workers, service providers, strategic partners, and customers—to accomplish the organization’s goals. Collaboration and open communication ensure credibility and buy-in from your colleagues.
Curious. Effective marketing requires a wholesome, eager desire to learn and be informed by customers, competitors, market opportunities, new strategies, successes, and failures. It asks you to consistently strive for a 360-degree view of a moving target, to observe as an enthusiast in the bleachers, a coach along the sidelines, a player on the bench, a reporter in the media box, a fan tuning in for the play-by-play, and a team player who scores the winning goal.
Flexible. As markets evolve, you need to meet your customers where they live, work, and play. As products and services age, you need to redesign, repackage, or retire. When operations break down, you need to adjust people and priorities. You need to bend—and even contort—without breaking. Sometimes that means going with the flow. Sometimes that means interrupting and redirecting the flow. Other times that means turning a program upside down for a new perspective. However you and your organization choose to achieve it, flexibility is essential.
Committed. It takes time and constancy to nurture and sustain profitable relationships with prospects and customers. Big goals require sustained, collaborative action, and most strategic marketing initiatives demand more than 12 months to mature and become fully productive. You must think and act in the long term while reaching short-term milestones that consistently move the organization toward a desired future.
The Marketing Mindset: How to Engage Yours
By M. Michelle Poskaitis, CEO, Originations Marketing LLC
Strategic marketing is at once a business philosophy and a practical discipline of management pervading every function of the organization with a focus on the customer and the world in which they live. It requires clear understanding and articulation of the past and present as well as a forecast of what might happen in the future.
Strategic marketing is characteristically “outside-in,” meaning that your attention originates with the customer, not the organization, ultimately helping you to create products, services, and experiences to ensure an ongoing, satisfying relationship between the two.
For decades, the four Ps—product, price, place, and promotion—have served as the framework for effective marketing management. The blend of these four variables resulted in a marketing mix to form the basis of an organization’s marketing initiatives. The four Ps are:
Product: products and services an organization produces and sells (because it can);
Price: the amount charged (to cover costs and make profit);
Place: where the organization distributes products or services (because they are the easiest and cheapest places to do so); and
Promotion: what the organization says about the product or service (to the masses whenever, wherever, and however they want).
This framework evolved some 40 years ago, in an age of consumerism characterized by caveat emptor—let the buyer beware.
Today, organizations need to adopt the four Cs—customer, cost, convenience, and communication—in framing strategic marketing initiatives to achieve organizational objectives. Coined by Robert F. Lauterborn, co-author of The New Marketing Paradigm: Integrated Marketing Communications (NTC Business Books, 1997), the four Cs encourage us to operate our organizations from the customer’s perspective. Lauterborn advises the following:
"Forget product. Study consumer wants and needs. You can no longer sell whatever you can make. You can only sell what someone specifically wants to buy.
Forget price. Understand consumers’ costs to satisfy their wants or needs.
Forget place. Think convenience to buy. Finally,
Forget promotion. The word is communication.”
Lauterborn’s approach isn’t a marketing fad. It’s a fundamental shift in management philosophy and practice, primarily in response to dramatic changes in how people decide to purchase. So, while the product or service is an essential ingredient, it’s pointless without a customer. Pricing affects profits, but only to the extent that the customer will buy at your price points. Therefore, your pricing needs to consider cost recovery as well as the customer’s intellectual, emotional, and sensate response to paying the sales price.
With the Internet and increased competition, availability of comparable products and services is infinite. How convenient do you make it for customers to acquire your products or services? Are your publications available on your Web site, at your annual meeting, and from other sources?
Fifty years ago, mass marketing worked. Promotion focused on mass distribution of the same message. Since then, consumers have grown up in a culture pervaded with media. Today, old and young alike are inundated with advertising messages. Like any long-term relationship, two-way communication is essential. In today’s economy, it’s too easy for customers to take their dollars elsewhere.
Successful marketing is not a random phenomenon. People who consistently win aren’t lucky; they make it happen. In addition to being creative, strategic marketing requires you to be:
Analytical. You must find, face, and act on the facts and logical assumptions of the market environment; target audience; available budget; and other opportunities, limitations, and resources that converge to form your organization’s present reality. You’ll also need to experiment and embrace the lessons learned from each success and failure.
Collaborative. Marketing is an integrated business discipline that affects and requires input from every area of your organization. You cannot do effective marketing alone. Whether your organization operates a centralized or decentralized marketing department, those responsible for the marketing function need the wisdom, resources, and cooperation of all stakeholders—especially co-workers, service providers, strategic partners, and customers—to accomplish the organization’s goals. Collaboration and open communication ensure credibility and buy-in from your colleagues.
Curious. Effective marketing requires a wholesome, eager desire to learn and be informed by customers, competitors, market opportunities, new strategies, successes, and failures. It asks you to consistently strive for a 360-degree view of a moving target, to observe as an enthusiast in the bleachers, a coach along the sidelines, a player on the bench, a reporter in the media box, a fan tuning in for the play-by-play, and a team player who scores the winning goal.
Flexible. As markets evolve, you need to meet your customers where they live, work, and play. As products and services age, you need to redesign, repackage, or retire. When operations break down, you need to adjust people and priorities. You need to bend—and even contort—without breaking. Sometimes that means going with the flow. Sometimes that means interrupting and redirecting the flow. Other times that means turning a program upside down for a new perspective. However you and your organization choose to achieve it, flexibility is essential.
Committed. It takes time and constancy to nurture and sustain profitable relationships with prospects and customers. Big goals require sustained, collaborative action, and most strategic marketing initiatives demand more than 12 months to mature and become fully productive. You must think and act in the long term while reaching short-term milestones that consistently move the organization toward a desired future.
Conditional Sentences
Dalam kehidupan sehari-hari, sering kita berandai-andai. Misalnya, seandainya (jika) kamu mau jadi pacar saya, saya akan buat kamu orang paling bahagia di dunia. Seandainya saya kaya, saya akan bangun hotel bintang 5 di pantai Kuta. Seandainya saya punya sayap, saya akan terbang petikkan bintang untukmu. Dan seterusnya. Kalimat-kalimat seperti ini disebut kalimat pengandaian atau dalam bahasa Inggris disebut conditional sentences.
Dalam bahasa Inggris, conditional sentences pada umumnya memiliki ciri-ciri sebagai berikut:
a. digunakannya kata if dalam anak kalimat (subordinate clause). Karena clause ini diawali oleh if maka disebut if clause.
b. digunakannya modal auxiliary, seperti will, can, may, must, would, could, might, etc. pada pokok kalimat (main clause).
Conditional sentences dikelompokkan menjadi 2 tipe, yaitu: real conditional dan unreal/contrary to fact. Tulisan ini khusus membahas real conditionals, sedangkan untuk unreal conditional dapat dibaca di topik Conditional sentences (Part 2).
Real conditionals (factual / habitual / hypothetical / future possible)
Kalimat pengandaian tipe ini digunakan untuk mengekpresikan situasi atau aktivitas yang biasanya terjadi atau akan terjadi jika situasi pada if clause terpenuhi. Dengan kata lain, apa yang diandaikan itu memiliki peluang untuk terjadi atau menjadi kenyataan.
Sebagai contoh, ketika seorang teman mengajak saya, apakah malam ini saya mau nonton atau tidak, saya mungkin katakan:
If I have the time, I will go. (Jika saya punya waktu, saya akan pergi).
Kalimat ini secara implisit juga berarti,
If I don’t have the time, I will not go. (Jika saya tidak punya waktu, saya tidak akan pergi).
Penggunaan real conditionals
Kalimat pengandaian tipe ini dapat digunakan untuk menyatakan:
a. Future time
If + S + present tense, S +
will
+ Verb1
can
may
must
Note: if clause bisa diletakkan di depan kalimat (seperti formula di atas), bisa juga diletakkan di belakang setelah main clause. Ini tidak merubah arti kalimat. Dengan catatan, jika if clause diletakkan di belakang, tanda koma tidak diperlukan.
Contoh:
1.If I have the money, I will give it to you. (Jika saya punya uangnya, saya akan memberikannya kepada kamu).
2.If you keep driving on this speed, we may arrive at home before 10 p.m. (Jika kamu terus nyetir mobil pada kecepatan ini, kita mungkin tiba di rumah sebelum jam 10 malam).
3.I can pass this subject if I study hard. (Saya dapat lulus mata kuliah ini, jika saya belajar giat).
4.You must bring an umbrella if I you don’t want to get wet. (Kamu harus membawa payung, jika kamu tidak ingin basah (kehujanan).
b. Habitual (kebiasaan/habit)
If + S + verb1, S + verb1
Note: Dalam formula ini, modal auxiliary tidak digunakan.
Contoh:
1.If Budi has enough time, he usually walks to campus. (Jika Budi punya cukup waktu, dia biasanya jalan kaki ke kampus).
2.I usually watch football on TV every Saturday night if I do not fall asleep. (Saya biasanya nonton sepakbola di TV tiap Sabtu malam jika saya tidak tertidur).
3.If he has money, he always treats us. (Jika dia punya uang, dia selalu mentraktir kita).
c. Command (perintah)
If + S + verb1, S + verb1
Contoh:
1.If you finish with your work, please help me. (Jika kamu selesai dengan pekerjaanmu, tolong bantu saya).
2.Please give me a cigarette if you don’t mind. (Tolong beri saya sepuntung rokok, jika kamu tidak keberatan).
3.If you have time, please meet me in my office. (Jika kamu punya waktu, tolong temui saya di kantor saya).
Conditional Sentences (Type 1)
conditional sentences (kalimat pengandaian). Conditional sentences terdiri dari dua bagian, yaitu subordinate clause (if-clause) yang merupakan pernyataan syarat dan main clause yang merupakan akibat terpenuhi atau tidaknya syarat yang terkandung dalam subordinate clause.
Conditional sentences ada tiga jenis. Berikut ini akan kita bahas satu-persatu :
if clause : simple present tense
main clause : simple future tense
Pada tipe 1 ini suatu tindakan dalam main clause akan terjadi bila syarat dalam if-clause terpenuhi.
Example :
If I have a lot of money, I will buy a new car.
Conditional Sentences (Type 2)
if clause : simple past tense
main clause : past future tense (S + would + V1)
Tipe ini digunakan untuk menyatakan suatu tindakan/keadaan yang berlawanan/ bertentangan dengan kenyataan pada saat ini. Sebenarnya syarat dalam if-clause bisa saja terpenuhi, tetapi kemungkinannya sangat kecil.
Example :
If you studied hard, you would pass the exam.
(Real fact : You don’t study hard.)
Conditional sentence type 3
if clause : past perfect tense (S + had + V3)
main clause : past future perfect (S + would have + V3)
Conditional sentence type 3 ini digunakan untuk menyatakan suatu syarat yang tidak mungkin lagi dipenuhi karena waktunya telah berlalu. Dengan kata lain, kenyataan bertentangan/berlawanan dengan keadaan di masa lampau.
Example :
If I had studied hard, I would have passed the exam.
(Real fact : I didn’t study hard, so I didn’t pass the exam.
Atau, I didn’t pass the exam because I didn’t study hard.)
Exercise :
1. If I miss (miss) the buss the bus this afternoon , I’ll get a taxi.
2. If I had more money, would you marry (you,marry) me ?
3. Please don’t sign this contract before I checked (check, them)
4. You would have a lot off friends if you (not,be) so mean.
5. If she had bought a new house she would have been (be )happy.
6. If your conditions are competitive, we (place) will an order.
7. If I had more time, I (do) would do a course in business English.
8. If we had known more about their culture, negotiating (be) would have been easier.
9. If you (customize) customize your CV, your chances of getting a job will be better.
10. We (cancel) cancel our order if you don't deliver the goods by Friday.
Dalam bahasa Inggris, conditional sentences pada umumnya memiliki ciri-ciri sebagai berikut:
a. digunakannya kata if dalam anak kalimat (subordinate clause). Karena clause ini diawali oleh if maka disebut if clause.
b. digunakannya modal auxiliary, seperti will, can, may, must, would, could, might, etc. pada pokok kalimat (main clause).
Conditional sentences dikelompokkan menjadi 2 tipe, yaitu: real conditional dan unreal/contrary to fact. Tulisan ini khusus membahas real conditionals, sedangkan untuk unreal conditional dapat dibaca di topik Conditional sentences (Part 2).
Real conditionals (factual / habitual / hypothetical / future possible)
Kalimat pengandaian tipe ini digunakan untuk mengekpresikan situasi atau aktivitas yang biasanya terjadi atau akan terjadi jika situasi pada if clause terpenuhi. Dengan kata lain, apa yang diandaikan itu memiliki peluang untuk terjadi atau menjadi kenyataan.
Sebagai contoh, ketika seorang teman mengajak saya, apakah malam ini saya mau nonton atau tidak, saya mungkin katakan:
If I have the time, I will go. (Jika saya punya waktu, saya akan pergi).
Kalimat ini secara implisit juga berarti,
If I don’t have the time, I will not go. (Jika saya tidak punya waktu, saya tidak akan pergi).
Penggunaan real conditionals
Kalimat pengandaian tipe ini dapat digunakan untuk menyatakan:
a. Future time
If + S + present tense, S +
will
+ Verb1
can
may
must
Note: if clause bisa diletakkan di depan kalimat (seperti formula di atas), bisa juga diletakkan di belakang setelah main clause. Ini tidak merubah arti kalimat. Dengan catatan, jika if clause diletakkan di belakang, tanda koma tidak diperlukan.
Contoh:
1.If I have the money, I will give it to you. (Jika saya punya uangnya, saya akan memberikannya kepada kamu).
2.If you keep driving on this speed, we may arrive at home before 10 p.m. (Jika kamu terus nyetir mobil pada kecepatan ini, kita mungkin tiba di rumah sebelum jam 10 malam).
3.I can pass this subject if I study hard. (Saya dapat lulus mata kuliah ini, jika saya belajar giat).
4.You must bring an umbrella if I you don’t want to get wet. (Kamu harus membawa payung, jika kamu tidak ingin basah (kehujanan).
b. Habitual (kebiasaan/habit)
If + S + verb1, S + verb1
Note: Dalam formula ini, modal auxiliary tidak digunakan.
Contoh:
1.If Budi has enough time, he usually walks to campus. (Jika Budi punya cukup waktu, dia biasanya jalan kaki ke kampus).
2.I usually watch football on TV every Saturday night if I do not fall asleep. (Saya biasanya nonton sepakbola di TV tiap Sabtu malam jika saya tidak tertidur).
3.If he has money, he always treats us. (Jika dia punya uang, dia selalu mentraktir kita).
c. Command (perintah)
If + S + verb1, S + verb1
Contoh:
1.If you finish with your work, please help me. (Jika kamu selesai dengan pekerjaanmu, tolong bantu saya).
2.Please give me a cigarette if you don’t mind. (Tolong beri saya sepuntung rokok, jika kamu tidak keberatan).
3.If you have time, please meet me in my office. (Jika kamu punya waktu, tolong temui saya di kantor saya).
Conditional Sentences (Type 1)
conditional sentences (kalimat pengandaian). Conditional sentences terdiri dari dua bagian, yaitu subordinate clause (if-clause) yang merupakan pernyataan syarat dan main clause yang merupakan akibat terpenuhi atau tidaknya syarat yang terkandung dalam subordinate clause.
Conditional sentences ada tiga jenis. Berikut ini akan kita bahas satu-persatu :
if clause : simple present tense
main clause : simple future tense
Pada tipe 1 ini suatu tindakan dalam main clause akan terjadi bila syarat dalam if-clause terpenuhi.
Example :
If I have a lot of money, I will buy a new car.
Conditional Sentences (Type 2)
if clause : simple past tense
main clause : past future tense (S + would + V1)
Tipe ini digunakan untuk menyatakan suatu tindakan/keadaan yang berlawanan/ bertentangan dengan kenyataan pada saat ini. Sebenarnya syarat dalam if-clause bisa saja terpenuhi, tetapi kemungkinannya sangat kecil.
Example :
If you studied hard, you would pass the exam.
(Real fact : You don’t study hard.)
Conditional sentence type 3
if clause : past perfect tense (S + had + V3)
main clause : past future perfect (S + would have + V3)
Conditional sentence type 3 ini digunakan untuk menyatakan suatu syarat yang tidak mungkin lagi dipenuhi karena waktunya telah berlalu. Dengan kata lain, kenyataan bertentangan/berlawanan dengan keadaan di masa lampau.
Example :
If I had studied hard, I would have passed the exam.
(Real fact : I didn’t study hard, so I didn’t pass the exam.
Atau, I didn’t pass the exam because I didn’t study hard.)
Exercise :
1. If I miss (miss) the buss the bus this afternoon , I’ll get a taxi.
2. If I had more money, would you marry (you,marry) me ?
3. Please don’t sign this contract before I checked (check, them)
4. You would have a lot off friends if you (not,be) so mean.
5. If she had bought a new house she would have been (be )happy.
6. If your conditions are competitive, we (place) will an order.
7. If I had more time, I (do) would do a course in business English.
8. If we had known more about their culture, negotiating (be) would have been easier.
9. If you (customize) customize your CV, your chances of getting a job will be better.
10. We (cancel) cancel our order if you don't deliver the goods by Friday.
Langganan:
Postingan (Atom)
